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PRODUCTS
AND SERVICES
Supplementing our media
training and our presentation
and speech training programs are: proprietary
and copyrighted manuals; and, presentations at professional and
other organizations.
MANUALS
"Building A Successful Strategic
Communications Plan©"
This 10-page manual explains how to structure
a plan, starting with an enhanced situation analysis to development
of grids and timetables to be sure the proposed actions and programs
fit and work together (US$110, including shipping and handling.)
"A Guide To Crisis Communications
Planning©"
This 40-page manual is intended to help a management
team customize a crisis communications plan. The Guide takes the
post-September 11, 2001 environment into account; explores the goals
of crisis communications planning; suggests the various kinds of
potential crises which might be faced; and, offers ideas, as well
as raises questions to be answered, when developing an effective
plan (US$275, including shipping and handling.)
"Communications With Analysts And
Others:
An Overview©"
This 19-page manual provides an idea of the concepts
behind, and parameters of, conversations a corporate spokesperson
might have with an analyst, and suggests when a press release, or
other action may be necessary, advisable, or important enough for
immediate consultation with legal, investor relations, and public
relations advisers (US$125, including shipping and handling.)
"A Guide To Writing Speeches©"
This 10-page guide covers how to determine what
an audience is interested in hearing about, how that melds with
what the speaker wants or needs to tell the audience, and how to
put those thoughts into an interesting format to help support a
position or organization, or help encourage the audience to take
an action (US$50, including shipping and handling.)
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PRESENTATIONS
AT PROFESSIONAL ORGANIZATIONS
Art Samansky often speaks at meeting of professional and other organizations,
discussing various communications issues and practices. Recent forums
include the:
Practising Law Institute Webinar (Strengthening Attorney-Public Relations Bonds in a Black Swan World) November 2016.
IABC-LI (Five Critical Communications Tips to Tame a "Black Swan" )
Grocery Manufacturers Association 2012 Food Claims and Litigation Conference (communications issues)
New York Non-Profit Coordinating Committee’s
“Executive Directors’ Workshop” (conducting successful
media interviews, making winning presentations/speeches, writing
interesting speeches, building strategic communications plans, developing
crisis communications plans, and effectively developing an organization’s
messages)
Nassau County (New York) chapter of the
New York State Society of Certified Public Accountants’ “Professional
Skills Development Conference” (media interviews)
Suffolk (New York) Academy of Law’s
“Continuing Legal Education” program (media interviews,
public speaking, speechwriting)
Securities Industry Association’s
“Regional Public Relations/Advertising Roundtable” (crisis
communications planning)
He also has written on various communications
disciplines for industry magazines and newsletters. Many of those
articles are shown under “news.”
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