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IN-CONTROL
MEDIA ©
In-Control Media Training © is a four-to-five
hour interactive lecture and discussion program, developed over
nearly four decades. It prepares the client for interviews with
reporters from every medium and prepares executives to conduct “live”
and “recorded” broadcast interviews.
“When Lawyers Talk To The Press©” is a special supplement to the “In-Control” program. It focuses on issues of special importance to attorneys. The supplement adds two hours to the basic training program.
Except for extraordinary circumstances, we limit
attendance at training programs to no more than 10 executives at
a time. That number enables us to provide individual attention to
each participant.
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Course
Content:
Key Media Guidelines
The Interview: the Environment, the Rules, the Methods
Interview Tips
How to Dress
What Can and Cannot Be Said in an Interview
The Unexpected Interview
Interviews With International Media
Getting the Interview Room Ready
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